Introduction to Starbucks Innovation Farms
Starbucks has recently announced the acquisition of two additional innovation farms located in Costa Rica and Guatemala. This strategic move aims to tackle the growing challenges posed by climate change to its coffee supply chain. As the company focuses on developing climate-resilient coffee varieties, these farms will play a crucial role in ensuring the sustainability of coffee production in the face of environmental uncertainties.
Research and Technological Advancements
The newly acquired farms are set to explore hybrid coffee varieties and implement cutting-edge technologies, including drone usage. These advancements are intended to optimize agricultural practices and enhance research efforts to identify climate-proof coffee solutions. Starbucks has been investing in innovation farms for over a decade, reinforcing its commitment to coffee excellence amid changing climate dynamics.
Addressing Global Coffee Production Challenges
As industry experts predict a significant contraction in the land suitable for coffee cultivation, Starbucks recognizes the importance of addressing these impending challenges. The company’s sourcing of 3% of the world’s coffee comes with a responsibility to safeguard its supply chain. By investing in innovation farms across various coffee-growing regions, Starbucks is preparing to meet the rising global demand while also working towards achieving its goal of carbon neutrality in coffee by 2030.
