What is the Kiwiburger?
The Kiwiburger has been a staple of New Zealand’s McDonald’s menus for over three decades. While at first glance, it may appear to be just another burger, the uniqueness lies in two special ingredients: beetroot and a fried egg. These items not only add distinctive flavors but also symbolize the culinary culture in New Zealand. Interestingly, the name ‘Kiwiburger’ is an homage to New Zealand’s national bird, the kiwi, rather than any association with the fruit or people.
A Brief History
The origins of the beetroot burger in New Zealand can be traced back to the 1930s, long before McDonald’s arrived in the region. By the 1950s and 60s, this burger style had already gained popularity among Kiwis, with many older generations insisting that a true hamburger must feature slices of beetroot. Bryan Old, a pivotal figure in bringing this burger to McDonald’s, persistently advocated for its inclusion and succeeded in introducing it to the menu in 1991.
The Kiwiburger’s Comeback
Recently, there has been a resurgence of interest in the Kiwiburger. In 2023, McDonald’s New Zealand announced its reintroduction with the nostalgic slogan, “the best of ’91 is back.” As Kiwis reminisce about this beloved burger, various local restaurants have also adopted their interpretations, branding them under names like “the legend” and “biofuel.” With its unique cultural significance and loyal following, the Kiwiburger stands as a testament to New Zealand’s rich culinary heritage and its evolving identity within fast food.
