The End of an Era

Texas Chicken, the popular American fast-food chain, has startled its loyal patrons with the announcement of its decision to shut down all outlets in Thailand by the end of this month. Having been part of the Southeast Asian culinary landscape for nine years, this closure marks a significant change that many fans are struggling to comprehend.

A Heartfelt Goodbye

On September 16, Texas Chicken Thailand posted on its official Facebook page, confirming that all branches would continue serving customers until September 30, 2024. With no specific reasons provided for this exit from the Thai market, customers are left reflecting on the memories made over the years. The post read, “It’s time to say goodbye to Texas Chicken after nine years of tasty memories,” resonating with the nostalgic sentiment shared by many.

Community Reaction

In the wake of the announcement, social media erupted with expressive tributes from loyal customers. Many emphasized their affinity for Texas Chicken, citing the deliciousness of its menu items. Comments like “It’s my favorite restaurant, even more than KFC; the food is so delicious, always hot, and definitely 5 stars,” highlight the chain’s deep-rooted popularity. Acknowledging the closure, one fan lamented, “It’s such a pity. Whenever we travel to Pak Chong, we always stop by the branch at the gas station.” Notably, Texas Chicken has faced declining locations, with reports revealing a drop from 100 outlets in June to 97.

As the final days of Texas Chicken in Thailand approach, it’s evident that this announcement has struck a chord within the community. The fried chicken market remains competitive, with KFC dominating a staggering 90% market share in a sector valued at 27 billion baht (US$756 million).